80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More [Perry Marshall, Richard Koch] on . *FREE* shipping on qualifying offers.

Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20's

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Amazon Price: $21.95 $18.65 You save: $3.30 (15%). (as of February 23, 2018 8:10 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Quit "Just Managing" … Master The 80/20 Principle And Make Extra Money Without More Work.

When you know how you can walk into any circumstance as well as see the 80/20's, you could resolve almost ANY advertising and marketing problem.

80/20 could knock down any kind of sales and marketing issue.

" If you aren't sure that Perry Marshall is– unforgivable. Perry's a truthful male in an area swarming with cheats."

– Dan Kennedy, Author, The Ultimate Marketing Plan

If you're a sales and also advertising and marketing specialist, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By web page 5 you'll be applying 80/20 ² and 80/20 ³ to gain 10X, also 100X the success.

With effective 80/20 software application (online, included with guide), you'll apply the Pareto Principle to:
Reduce sales & advertising time-wasters (page 117) Locate unnoticeable revenue facilities in your organisation (page 31) Advertise to hyper-responsive customers and avoid tire-kickers (page 93) Gain "Pareto concept" placements on search engines (web page 70) Differentiate on your own from rivals (page 67) Gain esteem in your market (page 154).

Created by straight advertising and marketing and sales expert as well as very successful writer Perry Marshall, distinct tools show you precisely just how much cash you're leaving on the table, and ways to put it back in your pocket – after that reinvest for also higher success.

You'll recognize untapped markets (page 164), step-by-step renovations as well as high-profit chances, acquiring time and also higher income potential.

Easy Read.

" It is a simple read … really obtainable, shortchapters, as well as actually rather amusing," claims Susan Kruger, Master of Education & creator of SOAR Study Skills. This publication is peppered with stories that demonstrate powerful sales concepts.

Enhanced for Speed Learning.

Specially noted "Pareto Points" aid you digest the most beneficial 80/20 Principles in 1-5 mins. Each chapter wraps up with a Pareto Summary. The book includes an on-line 1-page "80/20 Cheat Sheet.".

80/20 = Law of Nature.

The 80/20 Principle is an unbreakable regulation of nature, makings it the # 1 arranging principle of every service. Perry demonstrates how to laser concentrate the 80/20 Principle in outsourcing, working with, publicity, debate, marketing research, list building, and also web traffic; online, offline and also social networks (web page 82). He also reveals you the best ways to obtain huge insights from little clues, not just in your own company yet from rivals.

Online Marketing Tools Come with guide.

Sustained by on the internet services consisting of The 80/20 Power Curve, which assists you find unseen loan, and the Marketing DNA Test, an individual analysis that zeroes in on your natural marketing possessions, this classic overview is a game-changer for skilled and novice online marketers and vendors.

Product Details

  • Paperback: 230 pages
  • Publisher: Entrepreneur Press (August 13, 2013)
  • Language: English
  • ISBN-10: 1599185059
  • ISBN-13: 978-1599185057
  • Product Dimensions: 0.5 x 6 x 9 inches
  • Shipping Weight: 9.6 ounces

Preneurcast151: 80/20 Sales And Marketing With Perry Marshall

http://preneurmarketing.com/

Perry Marshall, AdWords Expert and Author of 80/20 Sales and Marketing talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.

Video Time Codes:

2:52
Introduction to Perry Marshall and 80/20

10:09
The Rule of 80/20

21:34
Market Strategy: Applying the 80/20 Rule

33:03
The Mathematics of 80/20

45:29
The 80/20 Market Research

A lot of people might know Perry as an AdWords guy. He was the prominent AdWords advisor and author of the definitive guide to AdWords when AdWords was in its initial peak/wave.

This year he wrote a book called 80/20 Sales and Marketing. I got an advance copy 12 months ago before its release, and just put it aside. I can’t remember exactly what prompted me to pick it up and read it when I got the physical book this year. And I have to say, this book is my Book of the Year.

It really surprised me, which might be the reason why it is so far off my list of must-reads for this year. It takes Richard Koch’s principles from the book The 80/20 Principle, and talks about them in the context of sales and marketing. It’s a definitive guide to working less and marketing more. There’s some absolutely gold nuggets in this book, so it was really great to be able to get Perry on and talk about those things.

In our conversation, Perry mentions what’s called the Principle of the Hyper-responsive Customer, which is that your very best customers have an ability to consume that exceeds your ability to supply. So how do you find them?
Links From This Episode:

Download the 7 Levers of Business Report - http://7leversreport.com/

Perry Marshall’s site - http://www.perrymarshall.com/

Direct link to the 80/20 Sales and Marketing “Shipping Only” book offer - A lot of people might know Perry as an AdWords guy. He was the prominent AdWords advisor and author of the definitive guide to AdWords when AdWords was in its initial peak/wave.

This year he wrote a book called 80/20 Sales and Marketing. I got an advance copy 12 months ago before its release, and just put it aside. I can’t remember exactly what prompted me to pick it up and read it when I got the physical book this year. And I have to say, this book is my Book of the Year.

It really surprised me, which might be the reason why it is so far off my list of must-reads for this year. It takes Richard Koch’s principles from the book The 80/20 Principle, and talks about them in the context of sales and marketing. It’s a definitive guide to working less and marketing more. There’s some absolutely gold nuggets in this book, so it was really great to be able to get Perry on and talk about those things.

In our conversation, Perry mentions what’s called the Principle of the Hyper-responsive Customer, which is that your very best customers have an ability to consume that exceeds your ability to supply. So how do you find them?
Links From This Episode:

Download the 7 Levers of Business Report
Perry Marshall’s site
Direct link to the 80/20 Sales and Marketing “Shipping Only” book offer
80/20 Online calculator tool
Books Mentioned in This Episode:

You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast – Free trial with a free audiobook download for PreneurCast listeners

80/20 Online calculator tool - http://8020curve.com/

Books Mentioned in This Episode:

You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast – Free trial with a free audiobook download for PreneurCast listeners

Visit http://preneurmarketing.com/preneurcast/ to download the audio of this episode.