#3.1 Why Marketing? … To Help Drive Sales v1.0
Why Do We Required Marketing? We require Marketing to help drive Sales. Among the roles of advertising in a company is to support the sales procedure to win brand-new business and to upsell to existing consumers. Advertising and marketing likewise has a role to make it less complicated for the clients to make buying decisions. Advertising should comprehend the value proposal well sufficient to be able to discuss to the client. Philip Kotler, who published the extensively taken on advertising textbook titled, “Advertising and marketing Management: Evaluation, Planning and Control” …
. in 1967 was priced quote as claiming … “Advertising is the scientific research and art of discovering and producing, and providing value to please the needs of a target market at an earnings.” A firm’s advertising technique has the basic goal of producing sales … while accomplishing a sustainable competitive advantage for the medium to long-term. The crucial objectives of electronic advertising are to construct brand name value, engage consumers in an unforgettable method, … develop customer choice and client loyalty and increase sales with the various electronic marketing tools and strategies.
