52 Content Ideas For Small Businesses – Content Marketing Tips – Part 1 – #107
Welcome back to the show! 🙂 Either you’re just starting
to create content or you already have
a content marketing strategy in place, running out of content ideas
is a frustrating problem to have. In this episode, we’re going to go through
52 content ideas for small businesses. You can use this list as an inspiration,
again and again, so you never run out of ideas. My name is Istvan Bujdoso
and this is The 47 Marketing Show that reveals smart tips
and efficiency hacks for busy entrepreneurs
to get more marketing done in less time. When I put together this list,
I aimed to focus on content ideas that not only will grow your audience
but you can also repurpose them. Which is a great efficiency hack
in marketing to save a lot of time and work. For example, you can create a video
and then turn that into podcasts, blog posts, emails, social media posts,
and so on. Right now we are not going to go deeper
into that marketing strategy. I’ll leave you a link in the description
if you want to learn more about that. And now, let’s jump into the list
of the content ideas for small businesses… Number 1: Trending Topics.
Look around what the news is talking about
in your industry, in your niche. What is creating the buzz currently
or will do that in the close future. And create content about that. Number 2: How To Make Money. It is an always popular topic. People are curious about how they can grow
their bank account in certain ways. Like how to make money
as an agency owner, or how to make money
with affiliate marketing, and the list could go on and on. Pick some topics relevant to your niche. Number 3: Software Reviews. From so many softwares available today
it’s hard to select the right ones.
You can save a lot of time and frustration
for your audience by reviewing useful tools
and introducing those to them. Number 4: Hacks. These are usually little tricks
that can bring huge results, or a lot more efficiently. If you’ve been in your niche for a while,
most likely you already know some. And those can be great for content. Number 5: What Softwares You Use. This is a bit different
from software reviews. Because instead of talking about
one tool in detail, you list up the best softwares you use
and mention a few key benefits of them. Number 6: Your Routine.
Related to your niche, create content
on the routines that you do and why. This can be a morning routine,
or your regular work process, or your steps you always take
before a presentation, and so on. Number 7: Rant. If something in your industry
moves your emotions, pisses you off, frustrates,
annoys you, etc, you can turn that into content. And after that, make sure to let those negative emotions
and thoughts go. Number 8: Product Reviews.
This similar to software reviews but instead of talking about
digital tools, you can review physical products. Those that are relevant to your audience
and they can be interested in. Number 9: What You Spend. People are always curious
about the cost of things. So it’s a good idea
to create content around that. Like what you spend on marketing
in a month, how much you spend on healthy food
in a day, and so on. As always, make it relevant to your niche. Number 10: Testimonials. Turn into content what your happy clients
say about your business. You can talk about those testimonials
and feedbacks. Or even you can involve your clients
to create that content, if they are up for it.
Number 11: Stories. Tell a story that happened to you,
or you heard about, or you read about. And then bridge that story
into a relevant topic related to your business. This is a really powerful way
of creating content that will grow your business. "The Expert Secrets" book
and "Building A Storybrand" book are really great guides in this area. I’ll leave you links to them
in the description. And the next one on the list
is #12: Live Q&As. Go live on YouTube or Facebook
or on a platform where your audience likes to hang around
and answer their questions. Leave the recording on the platform
and later on, you can repurpose it. Number 13: Highlights Of Live Q&As. One of the ways
you can repurpose long Q&As is getting the best parts of it,
the highlights, and then republishing those smaller parts
as separate, more specific contents. Before we move on with the list,
I want to ask you a favor. If you enjoy these tips so far,
click on the like button right now.
It’s a small way you can support us a lot
to create more content like this one. Thank you for your thumbs up. And with that being done… Number 14: Top Free Resources. Create a list of the top free resources
in your niche that can be useful for your audience. Not only because they are free, but also those resources will help
your audience to get from A to B, and achieve something specific. Number 15: Tips And Tricks. Little beneficial things
that will make the business or life of your audience better. But may not be big enough
to create separate content about them. Or simply combining them
gives more benefits to your audience.
Number 16: Tutorials. Showing and telling your audience
how to do something simple. Like how to build a lead funnel
in ClickFunnels in 20 minutes, or how to make bacon popcorn
flavoured ice cream, and the list could go on and on. Number 17: Reaction. Another widely popular content type. You can grab a currently buzzing content
and react to that one. Sharing your opinion and views
on the topic through your own content. Number 18: Giveaways. Besides doing giveaways to your audience, use that opportunity
to create content around that.
And you can loop those contents back
to the giveaway. Number 19: Promotions. Not all the time, but every now and then, create promotional contents
introducing your offers to your audience. Or reminding them of the existing offers. Number 20: Myths / Misconceptions. In every industry, there are misconceptions that stop people
from achieving their goals. And that’s a good opportunity
for you to tear those myths apart and help your audience. Number 21: Dos And Don’ts. In your niche, find a specific topic, and craft content
about what people must do and shouldn’t do to achieve success. Number 22: Best Apps. Create a list
of the top apps in your niche that people can use
on the go or at home.
Fitness apps, productivity apps,
business apps, the list is endless. No matter which industry you’re in,
you'll have some great ones. Number 23: Before And After. You can do this through a story or make it more visual
with videos and images. The key is to show or tell
a transformation in your niche. This is also a quite popular content type. Number 24: Top 10. For a long time and still top 10 lists
are interesting for people. You can create many contents
based on this concept. Top 10 tools, top 10 strategies,
top 10 ideas, top 10 mistakes, top 10 lists,
which is kind of an inception. The list is almost endless
even within your niche. Number 25: First Impression. Tell your audience
about your first impression when you see, get, or try something new
that can be interesting for them too. Number 26: Answer A Specific Question. Each and every question you get
is an opportunity for some good, new content.
Because you know that people
are interested in it. If your audience is small,
and don’t get questions yet, get inspiration
from relevant Facebook groups and YouTube comments. Look out for the popular
posts and comments that have already
generated engagements. As I’m conscious of the time,
we are going to cut off here, and complete the second half of the list
in the next episode..
