Ten Tips for Designing an Effective B2B Website
In today's highly competitive business-to-business (B2B) marketplace, having an effective website is a foundational part of any marketing program. Out with the old-school brochure-ware sites and in with the modern web platform that connects all aspects of your business.
In 2011, a company's website is its face to the world. It's where customers and prospects will interact with the company. It's where relationships are made or are broken. The website is also where the Gen Y customer prefers to interact. The web is where customers can communicate 24×7 on any device with the company. Leading business-to-business (B2B) marketers who realize the importance of an effective website put the website at the foundation of all marketing efforts.
Effective B2B websites are built with easy to manage open source content management systems (CMS). These systems allow non-technical staff to easily update content and add new functionality by adding modules without writing a line of software code. They even have modules to publish content to an iPhone.
In addition to being built on a CMS, the focus of today's modern B2B site is to engage the customer or prospect with compelling content. What does "engage" really mean? For B2B marketers it means providing content that informs the customer or prospect and moves them through a sales and marketing funnel. The end is goal is a purchase or initiating contact with sales.
Here are ten critical components of building a effective B2B website. If you follow these tips, you can make a significant impact on your marketing ROI and turn your website into an inbound lead generation machine.
DerekDerek Gilmore Founder and CEO DMZ Interactive, LLCDMZ Interactive specializes in creating B2B websites built on the leading open source CMS platforms that are 100% optimized for inbound marketing and lead generation.Website: Http://www.dmzinteractive.com
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