Speakers: Peter Evans
Summary: Part One of the marketing lectures discusses:
– Why marketing effectiveness often matters as much today as pure product innovation
– How to identify key market trends and better connect with the real needs of potential customers
– How to use "value innovation" methods to competitively design a product as faster, cheaper and better
– Pragmatic ways to position your product and quickly build market acceptance
– How effective marketing must connect to focused business development and sales channel efforts
MaRS – Building Canada's next generation of global technology companies. www.marsdd.com
