3 Reasons Why Having Your Own Email Marketing List Is So Valuable
An email list is a great tool when it comes to building an online following. Email marketing remains one of the most result-oriented techniques in the world of online marketing.
1. Delivery Rates.
Technological milestones have made access to the internet so much easier to people around the world. More than half their time online, is used to look for a particular product or service. In these busy times, your target audience may not check your website, but they could possibly check their email multiple times throughout the day. Hence, by putting yourself in their inbox, you increase your chance of them viewing your products/services and more likely to purchase.
People are less likely to ignore a notification of a new inbox item in their email. As such, strong email lists give relative assurance, or at least afford you higher chances that any communication sent does indeed reach the intended parties.
2. A Show of Commitment.
The second reason an email list is so valuable, is that it communicates a sense of commitment and trust by persons, both individual and businesses in your contact list. There are many subscription opportunities around, and the fact that someone deliberately and consciously adds you to that list is a sign of their commitment. A quality email list consists of contacts with actual interest in what you have to offer.
These contacts are a valuable asset as you can expect that a certain proportion will forward your emails and hence spread your brand. This is just like the traditional 'Word of Mouth' advertising and does great things for you and your brand.
3. Feedback Opportunity.
The last reason lies in the fact that email marketing gives you a good standing when it comes to receiving feedback from your contacts on your email list. Emails affords a certain level of privacy that emboldens people, which means that you are more likely to receive feedback on an email and any other follow-up, compared to comments on a website or a social media request. Emails are a one on one communication channel and subscribers feel confident to raise any concerns and seek any clarification.
Email marketing is an effective marketing strategy and with a strong email list, your chances of making big leaps online are increased significantly. As you can see, having an email list is extremely important as it acts as a direct method of communication, whereby you can establish trust and build relationships with your particular audience.
Richard Jagger is the owner of List Building Empire and is one of the UK's leading experts on List Building. To learn more about starting, growing and monetizing your own email list, visit:- Http://listbuildingempire.com/ today!
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