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Creating a Marketing Plan Step by Step

Marketing Plan Secrets – How Well Do You Know Your Customers?

You have your business and marketing plan – don't you? If not, you should create one. Now let's see if you really know your target audience. Why is that so crucial, you ask?

Customers are the lifeblood of your business. If you don't have them, you don't have a business. Therefore it's vital to take the time and invest some of your resources and energy into understanding whom you're dealing with in the first place.

"Every company's greatest assets are its customers, because without customers there is no company." – Michael LeBoeuf.

One of the best ways to analyze your customer's profile, know their interests and personality traits, and understand their behavioral patterns, is through creating a sound marketing plan that will be your navigational system in business and your roadmap to success.

Your task is to focus on developing the strategic pillars that hold up your marketing plan. Put your efforts into building a strong set of pillars by narrowing down the overwhelming universe of marketing possibilities into a structured system of action points.

With this in mind, ensure that customers are a strong pillar of your business and create a framework that includes the following steps:

Step 1: Segment your market by geography, demographics and psychographics. This might seem like a no-brainer, but you'd be surprised how often business owners decide on certain marketing strategies and campaigns without a clear understanding of whom they are really targeting.

Step 2: Research and discover the buying behavior of your customers. What type of cars do they drive? Where do they like to shop? What retailer do they prefer and why? This is where the rubber meets the road. The more you know about your customer's attitude and user status, the better you can market your products and services to them.

Step 3: Ask, ask, ask. The power is in asking the right questions. Practice asking questions to clarify what your audience wants, likes and dislikes, and more importantly why they like or dislike certain things. Find out what they are willing to buy and what the reasons are behind their buying decision. Your customers will tell you exactly what they want and your task will be to come up with products and services that meet their needs.

We are all in the 'problem solving business' and therefore the main objective is to come up with solutions to our customer's problems.

To achieve long-term success you will need to get into the minds of your customers. Find out what their needs and frustrations are. Get clear on who your audience is right from the beginning.

Bottom Line: Are you ready to tap into the minds of your customers and increase your profits?

Then I invite you to check out Marketing Strategy Secrets for a first-hand experience on how to define your target audience and start marketing to them effectively. Look for the other 9 key ingredients for a proven marketing plan.From Krisz Rokk and Http://www.StrengthInBusiness.com/

Article Source: Http://EzineArticles.com/?expert=Krisz_R…

12 Steps: How to Build a Successful Content Marketing Plan – Business 2 Community

Business 2 Community12 Steps: How to Build a Successful Content Marketing PlanBusiness 2 Communitycontent marketing plan It's OK to have multiple goals. In fact, you should have goals that direct readers down the conversion funnel — from awareness to conversion. Create content related to each stage of the customer journey to ensure effective …