for student athlete partnerships brands must balance the risks with the roi

For Student-Athlete Partnerships, Brands Must Balance the Risks With the ROI

for student athlete partnerships brands must balance the risks with the roi

There’s a reason why athletes are the MVPs of both the sports world and advertising. We tune in weekly to watch them perform incredible feats, inconceivable to us mere mortals, then listen in on their post-game press conferences to hear their thoughts while scrolling their social platforms to peek into their lives.