Marketing Tips

Internet Video Marketing: 7 Tips on Optimizing Your Videos Successfully

If you want to breathe new life into your online marketing campaigns, don't hesitate to try video marketing. Through this, you won't miss a big portion of your target market. You see, there are people who would love to watch videos than read long, dragging articles. In fact, there are studies proving that the audience retention rate from video is significantly higher than from reading. Creative videos are more engaging, making it easier for you to convey your message to your target audience.

Do you want to benefit from better conversion brought about by video marketing? Here are some tips that will help you optimize your videos successfully:

1. Use a catchy yet keyword-rich title.
The title of your video is powerful enough in attracting traffic, so it's important to use one that easily catches the viewer's attention. Also, your videos are more likely to appear on search engine results if you include the right keywords in the title.

2. Come up with quality content.
In making the content, think about your target market and what are valuable to them. Tutorial or how-to videos are very effective because they are of great value to the viewers. They also show how skilled and knowledgeable you are, helping you look like an expert in the eyes of your audience.

Aim for a 3-to 5-minute video and maximize that little time you have. Briefly introduce yourself and jump off to the video's main content. Use visual aids, so your audience won't get bored. Maintain an eye contact with them throughout the duration of the video, unless you're doing something such as showing them the right way to do this and that.

3. Insert a text box to your video.
When editing your video, put a text box where you can insert your website address. Just make sure that the text box will easily get noticed because it's a good way to get exposure.

4. Display your company or business logo prominently.
Videos provide you with branding opportunities. Take advantage of that by displaying your logo somewhere on the screen. You can make the logo appear all throughout the video or during key times. Most of the time, logos are positioned on the upper left or right corner.

5. Provide an HTML link in the video description.
When posting, YouTube gives you a chance to write a short description of your video. It's wise to start with the link or URL of the site you want to drive your audience to.

6. Don't just stick to YouTube.
Besides YouTube, embedding the video in your own website or blog is also effective in captivating your target viewers and in making them stay on your site a little longer. This can help improve your ranking in Google's search results.

7. Track your results.
Of course, it is important that you gauge and track the number of people who viewed your video. This way, you'll know how many of them are converted into leads and sales. Also take note of the videos that are effective in making conversions.

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Article Source: Http://EzineArticles.com/expert/Paul_H_W…

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