There are very few tools that are as effective in marketing campaign as Facebook. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to give your business a serious boost in exposure, read this article to learn how you can use Facebook marketing.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.
Consider organizing a giveaway as a means of generating interest. Offer entries in return for liking your page. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
All content that you post online should be linked from the Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, use your Twitter page to link up to Facebook.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Put up neat visuals or add some color. This will attract the most amount of customers.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. Don’t give away anything expensive; just make it something that your fans will want.
Respond to any comments in your inbox or on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook is similar to a phone call, you would respond to that, right?
Don’t turn off functions that allow people to comment on the page. This is not the best way to moderate content, and will only drive away fans.
Contests are something to keep your followers interested in your page. A discount on your products or a valuable item is a good prize to offer to the winner. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. Use it to release posts at times that your followers will be checking your page. You may need to try several different schedulers to find one that offers the features you desire.
Your posts should vary while staying on topic. It’s important to stay on topic, but you don’t want to limit your possibilities. Think of different methods of developing content that interests your followers. Encourage them to submit pictures for a display, or raise questions they can interact with.
Don’t neglect the power of sharing on Facebook and what it can do for your business. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. Facebook can help remind everyone of the events for you.
If you operate a storefront for your business, take advantage of Facebook’s check-in feature. Give your users the chance to update their status on Facebook by checking in when they visit your store. This will result in your subscribers’ friends seeing their status, and as a result, they might be curious and decide to check you out.
Facebook can help your promote your products and build list of friends. You may utilize coupons as a way to attract newer friends and promotional offers as a way to maintain relationships with existing ones. If you only give new fans the offer, you may lose customers who have been around a while.
For best results, hire a dedicated employee to tend to your Facebook and other social media accounts. Daily posting engages patrons by updating them on new products, specials and deals. Most importantly, if shared, these posts are available to their friends as well.
Add photos to all Facebook updates. The number one goal of a marketing campaign is to engage your customers, and images are a great way to do that. Use your employees, your products or anything else that will grab your readers attention.
Turn to your Facebook subscribers for new ideas relating to your company. If you are unsure about a marketing idea, ask for advice. In no time at all you will see a lot of people giving you their opinion on the matter and that advice is useful and valuable because it came from people interested in your products.
As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. This marketing strategy will help you engage with potential customers and increase profits. Apply the advice found above and prepare to see some amazing results.