As a content advertising and marketing professional, the BIGGEST errors I see small business owners making is that they do not have any means that they attach their material to their organisation metrics– most especially, sales. If you're spending time creating web content and also you do not know how it's moving your service forward, you're wasting your time. This book aims to be a roadmap to address that trouble and link the dots between content as well as sales.
For most small business proprietors, traffic is not the supreme objective, more content is not the remedy, and also extra initiative is not necessarily going to boost sales! It's concerning functioning smarter, not harder, and also doing much less, much better.
The objective of this book is to provide readers the self-confidence to assemble their own content advertising and marketing method for their service that starts with a blog site and also ends with a sale. It's something any company owner could do offered she has the best expertise as well as framework to create a strategy then perform it!
Become your very own material advertising strategist as well as begin linking every item of material ultimately to a sale.
" Lacy Boggs is a genius when it pertains to all things blogging. If you prepare to really make money from your blog writing efforts, pay attention to every word she says. Every. Solitary. Word." – Terra Bohlmann, company planner, terrabohlmann.com