Briefly outlines the main steps involved in segmenting a market and selecting segments to target. Includes samples from the automotive industry.
https://www.youtube.com/watch?v=luEQUFWJ6oY
Briefly outlines the main steps involved in segmenting a market and selecting segments to target. Includes samples from the automotive industry.
https://www.youtube.com/watch?v=luEQUFWJ6oY