Influencer Marketing Is Not Flying Under The Radar Any Longer – AdExchanger
Influencer Marketing Is Not Flying Under The Radar Any LongerAdExchangerPart of the problem is that influencer marketing doesn't get its own budget line, said Pierre-Loïc Assayag, founder and CEO at the influencer management platform Traackr. It's as likely to come under the jurisdiction of a PR firm as an advertising agency.
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