Internet Marketing Strategies – 5 Easy to Implement Methods to Instant Opt-in Profits
Opt-in marketing is a form of white-hat email marketing for online businesses. It involves equipping a website with an opt-in box or form, building a contact list on an automated basis and then utilizing that list for permission-based email marketing.
The opt-in software automatically captures contact information provided by visitors. This process is called list building. The resultant email contact list becomes a prime lead generation resource used by the business for future marketing efforts.
The key feature of any opt-in software program is that it allows customer contact information to be captured, analyzed and utilized on an automated basis 24x7x365.
Businesses that have used an opt-program typically find that the number of people who want to remain in relationship is surprisingly large. They allow businesses to create permission-based email marketing campaigns with high deliverability rates. As a result, businesses can more easily market to those online relationships and generate increased sales and profits.
To establish an opt-in capability for their website, businesses can either build a custom solution or bolt-on a pre-packaged, off-the-shelf solution that is available from a variety of commercial vendors. Off-the-shelf vendors claim to offer a solution that is quick to install, rich in easy-to-use functionality and low in cost.
To sum-up, an online business that has determined an opt-in program is applicable to its specific business model, might consider the following five steps to establish the appropriate capability:
1. Decide whether to establish an opt-in capability by developing the software on a customized basis or by purchasing an off-the-shelf solution.
2. Arrange freebies to incorporate into the opt-in software.
3. Compose text to populate new web pages created by the opt-in software.
4. Design an appropriate email marketing plan utilizing the opt-in contact list.
5. Execute that plan by contacting list customers in an effort to build an on-going relationship and achieve sales.
Following the above mentioned list will help you in getting the maximum benefit out of your efforts in this dimension.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?If so, read about and download my brand new free ebook [http://www.internetmarketingprofessor.biz/] 27 Habits of Internet Marketing Super Stars For more information on this topic and author go toDave Hale, The Internet Marketing Professor, specializes in the integration of Web 2.0 strategies into business marketing systems of all sizes.
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