Mobile marketing can help you reach a whole new group of people to market your company. Just about everyone owns some sort of mobile device today.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. This way, customers with smart phones can just scan the phone and get access to your website features. Print the QR codes on brochures, posters, catalogs and business cards. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
You need to know what your customer wants in order to market them correctly.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Mobile content should be easy to read and easily understood. Get your message across to them as soon as you can; they need to know what you are sure to absorb it.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Don’t base your whole approach on the use of a mobile platform.
Watch your competition to see what techniques they use for their mobile marketing to get an edge on them. You need to stand out from your competitors.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. A successful campaign paves the way for successful future campaigns.
Avoid sending messages to people at inconvenient hours of the early morning or late evening.Even though a person may like what you have to offer, no matter what the message says.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Mobile marketing is one of the word out about your company. Many people now use their mobile devices to check out social network sites and download apps. These excellent places that you advertise your business. You must be willing to present your products and services to customers are.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. This should be something you do as well. Start with short contacts and build your network before you move on to the next step. Use everything at your disposal.
Even though a lot of folks are already doing Internet texting through their phones, not everyone will know what the abbreviations mean. If your target audience can’t understand your advertisements, they will not look at it and you will lose a potential customer.
It pays to have a dedicated short code. You will pay more, but your brand will be protected. It also allows you to have a little legal coverage.
You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. You will lose customers if your campaign is not workable on multiple devices.
If your company has any social networking sites geared to the business, link to it on your main business webpage. Customers probably will not search for you, rather than look for you on a search engine.
You need to provide a simplified website for your new mobile customers. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Use A/B testing on your mobile version of landing page.You can use this information to select the one that works best.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. You can create a privacy issue. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. This will help you be seen as a trustworthy company.
If you are going to incorporate SMS into your mobile marketing campaign, be sure that you are honest about how many texts you will be sending out, be honest about the amount of texts you plan on sending each month. If using SMS, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification.It can seem like it’s invading peoples’ privacy.This will help you be seen as a long way to building trust in your brand.
Make sure that you add mobile friendly directions and maps to your website. Many people use their mobile devices to help them get to and from various locations. Allow them to contact you easily. Have maps that are clear, so when people do a search it is easier to find. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Buy dedicated short codes instead of sharing them. Although, it can be costly, it is linked to your company brand. Sooner or later people will recognize your short code and link it to your company. Using another company’s short code can also get you into legal trouble. If code sharing companies abuse the system, you might get into trouble as well.
QR codes are a great way to provide interactive content to your customers. You can use these codes to pass on various discounts to your business.They are easily used as well as simple to capture via a cellphone and easy to use. QR codes let your reach your customers in a quick way with information they can use.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Mention it in other ads, on your website and on social networks. They will be more likely to join your campaign if they are going to benefit. You should advertise your campaign as a quick and easy way to receive exclusive offers.
Use your normal website to drive traffic to your advantage. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is to mention them on your traditional site. When your customers visit your website, they will remember that you have a mobile website and connect to it.
Think about what your goals are BEFORE you start planning your mobile marketing campaign. The first stages should be dedicated to figuring out what your intended outcome will look like. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?
Sending offers too frequently can turn customers off. The best return will be if you send out offers anywhere from messages that are sent a week to three times a month. Your audience should think he will miss out if he doesn’t act now. If a customer thinks they can just wait for next week’s offer, they’ll just put off their purchase.
Give people discounts or promo codes along with your marketing messages. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
Promote your mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Show that it will be a fun and popular way for them to stay up-to-date about what you offer.
Combine mobile marketing tactics with other web media, such as social media marketing. Mobile landing pages should contain valuable information, including your web address. More people will be able to participate and find you on the Internet with ease. Site visitors often prefer interactive games and features to plain text, and may reward you with more sales.
For a greater marketing effect, include as much detailed information as possible at one time. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
You need to make sure that you can view your mobile marketing on all devices. You need to consider all possible options when it comes to a mobile marketing campaign. You need to write a script that can be used across all of your campaign.
Conduct a test for usability. It can be time consuming, but worth the effort. It will allow you to make sure your audience can view the material you are going to send out. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
You should use learning and listening to launch a great mobile campaign. Listen to what your customers want and act accordingly.
Stake claim to your business name on social networking sites. If you want your business to be found, this is critical. Sign your business up for all the popular sites, and try to get the URL named after your company. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
Be sure that you test your messages for accessibility and ease of use.You want customers to have the stuff you are sending to them. Ask people you know who own different mobile devices to let you to message them with the first batch of test messages to see how they look.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours.This serves as a reminder to your customers of all the great deals.
Invite customers to participate in a picture-to-screen promotion. This allows customers’ mobile phones to take pictures. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. You can display these pictures in any format you wish.
Be simple yet clear and easily understood.Your customers should be able to get access the desired information they need in a few clicks. So keep the clicks and typing required of your mobile marketing campaign at a minimum.
You need to give some to get something back. You need to offer incentives in your mobile marketing campaign. Possible incentives can include weather alerts, promotional codes, or local event information. Discount coupons are also very popular. They encourage sales and you can measure the effectiveness of your marketing campaign.
You have to offer people a little something in return for them purchasing from you.These can be basic things like weather alerts to local events. Coupons are another great way to encourage participation and improve the number of people who sign up for your campaign.
Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.
Your campaign should provide value to your customers. When connecting with people in your outer social circle, you need to grab their attention. For example, if your target is business executives, you may want to consider sending a voucher for a fine dining restaurant.If you are targeting middle class families, you would want to send something that is family related.
Test your mobile marketing to see that it works on every type of platform your readers could use. It’s important that your messages work no matter what type of phone your customer is using. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. In mobile marketing, it is important to remember that simpler is better.
As more and more people purchase mobile devices there will be a tremendous opportunity for mobile marketing. Eventually everyone will be connected and this will be the best way of getting in touch with people. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Have fun!
Older cellphones cannot properly display the same sites as newer smartphones or tablets, so your links need to lead to different sites for different phones. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.