Philip Kotler on marketing in times of economic uncertainty

The Business Voice ( )

During this time of economic turbulence, why is it important for a company to view it as both an opportunity and a danger?

Why is it a bad idea to cut costs across the board?

Stop cutting the budget that creates your sales!

Learn how to measure the marketing spend with non-direct marketing!

What should companies do during a financial meltdown like we are going through now?

Philip advocates preparing for different scenarios – find out how to disaster plan!