KEEP IN MIND: This is a standalone item.
For Principles of Marketing courses that call for an extensive message
Assist pupils discover ways to create consumer worth as well as interaction
In a fast-changing, significantly digital and social industry, it's even more essential than ever for marketers to create meaningful links with their consumers. Concepts of Marketing assists students master today's crucial marketing difficulty: to create dynamic, interactive areas of customers who make products and brands an essential component of their day-to-days live. In order to help trainees understand how to create value and also develop customer relationships, Kotler and Armstrong present fundamental advertising and marketing details within an ingenious customer-value framework.
Completely modified to show the significant fads affecting contemporary advertising and marketing, this version is loaded with stories illustrating how firms make use of brand-new digital technologies to make best use of customer involvement and shape brand discussions, experiences, and also communities.
MyMarketingLab does not come packaged with this material. If you want to acquire both the physical message and MyMarketingLab search for ISBN-10: 0133973107/ ISBN-13: 9780133973105. That bundle includes ISBN-10: 0133795020/ ISBN-13: 9780133795028 and also ISBN-10: 0133862097/ ISBN-13: 9780133862096.
MyMarketingLab needs to just be acquired when called for by an instructor.