Sony Revamps Playstation Plus, Adding Streaming-Style Tiers

Sony Interactive Entertainment is revamping its PlayStation Plus subscription service, adding new tiers in the style of streaming services. The new version of Playstation Plus essentially merges Sony’s PlayStation Now streaming and PlayStation Plus cloud gaming services. It will now have three tiers–Essential, Extra and Premium–priced from $9.99 to $17.99 a month, with discounts for…

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As Pizza Hut Leaves the NFL, Little Caesars Is Suiting Up

Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie…

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Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022

There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek’s Creative 100 continues its celebration of today’s must-know creative professionals. These are…

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Jameson and Pinterest Team Up for an Orange-inal Color Takeover

Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…

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Apple Has a Marketing Problem…

Enjoy a nice little rant on Apple. Ikonick Canvases – Use code "MS10" for 10% off! Apple's naming system is absolutely all over the place. After lots of research, I narrowed it down to four big categories of branding inconsistencies. From the iPhone X, to macOS High Serria, to Apple AirPods, they aren't doing well. […]

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