How Spotify Is Keeping Audio a Brand Safe Play for Advertisers

At this year’s Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front and center for many brands’ media strategies, even with potential economic headwinds on the horizon. In addition to putting on concerts featuring Dua Lipa and Post Malone, the Spotify Beach also featured an #AllEarsOnYou activation,…

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How Young Creators Are Turning the Cannes Conversation to Climate

The kids are not alright. As expected, this year’s Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface–demanding that the industry face…

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We Took a Test Drive in the MINIverse… and Crashed

CANNES, France – Nicola Mendelsohn, Meta’s VP of Global Business Group, is betting that brands will be bullish on the metaverse. And she brought two of them together at the Cannes Lions Festival of Creativity to prove it. “It’s not about replicating what we do in the real world, it’s about changing the ways we…

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Samsung Tops YouTube’s Cannes to Cannes Ads Leaderboard

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time. Samsung captured the top spot on this year’s…

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