Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love–ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez. Yes, it’s exactly what…
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In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the…
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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix’s 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv — Netflix (@netflix) July 13, 2022 A new 3D…
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Longchamp’s “It is not a bag. It is Le Pliage” summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand’s most successful campaign to date. Now they’re hoping to build on that success with two new spots using the same tagline. “Replay” employs the same…
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As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there’s no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future….
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When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. “I remember watching local channels at home and finding the ads more interesting than the programs,” she shared for the AAPI Creative Spotlight series. “We were a KTLA5 household. My dad has…
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What greater sorrow is there than driving out of a mechanic’s shop, full of optimism that you’ve successfully marked a major task off of your to-do list, only for your car to make squeaking, screeching, shrieking noises before you make it home? One-size-fits-all auto care isn’t always the answer. Sometimes you’ve got to get a…
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Kristin Yawata, editor and co-founder of post-production company Little Farm, knew that she wanted to be an editor in high school. What she didn’t know at the time was that advertising would offer the best, most efficient space to hone her skills. “I feel like there is no faster way to learn to cut,” she…
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Liz Kim has always seen herself as both a left and right brain thinker. “The left brain side of me loves data and logic,” the New York-based art director told Adweek. “The right brain side is very creative and filled with imagination. I’m constantly thinking of new and exciting projects to do both professionally and…
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If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI…
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