Marketing Tips

With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential.

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories.

In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. 

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021.

If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.

Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term.

How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers).

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.

In 2022, it’s clear that Instagram is no longer just a photo-sharing app.

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.