, picked and also marketed practically every selection of sports jacket, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. In spite of the millions of coats he’s looked at, there’s one he can never ever neglect. It’s a 100%polyester number. Huge lapels. In …

Guy’s Wearhouse Founder Says Brick-and-Mortar’s Days Are Numbered. He (Pretty Much) Guarantees It.

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A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’

“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.” This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser’s Guide…

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Crossmedia, One of the Largest Minority-Owned Indie Agencies, Is a Case Study in Representation

This year, independent media agency Crossmedia (XM) has already had 10 boomerang employees–former employees who come back. Matt Schroeder is one of them. He left XM in May 2021 to work at Omnicom’s OMD and Accenture before returning to XM last month as a managing director of the agency’s analytics and data arm, Redbox. XM’s…

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Why Brands Must Finally Ditch ‘Toxic,’ Stereotypical Portrayals of Muslims

Another Ramadan has just begun and for Muslims in Western countries, this is typically the only time of year that brands speak to them–if that. Though Muslims make up a quarter of the global population, and Islam is the world’s fastest-growing religious group, they are routinely underrepresented and excluded by the advertising and marketing industry….

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