As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them

Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision’s chief revenue officer, took the stage at New York’s Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,…

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Telemundo Details Upfront Event Plans, Sets Ozuna to Perform

Telemundo has chosen a performer for its upfront week celebration, and don’t be surprised if the news spreads fast and furiously. Adweek has learned exclusively that Ozuna, one of the best-selling Latin American music artists of all time and a star of F9 (the ninth Fast and Furious film), will perform live at NBCUniversal’s Telemundo…

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Discovery, WarnerMedia Officially Complete $43 Billion Merger

Less than a year after Discovery and WarnerMedia announced their plans to merge, Warner Bros. Discovery has officially arrived. The companies crossed the finish line Friday afternoon and completed their $43 billion merger, combining the media assets of WarnerMedia and Discovery to create a new, streaming-centric media company that will once again reshape the media…

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