(slow beat songs) – Welcome to the Assume Advertising Show, the primary podcast for growing and scaling your organization
with online video. I'' m Heather Torres. – And'I ' m Sean Cannell, and we'' re from Assume Media, and if this is your
time listening, welcome. – This show is dedicated
to assisting you discover just how to obtain your web content noticed, and the most recent profitable methods working now on the internet. Whether you desire to
expand your YouTube network or make best use of on the internet video
across social media sites, this is for you. – Among things I enjoy to
listen to is success tales. You recognize, day-to-day entrepreneurs
who are making an impact via the power of online video clip. Today, I am joined by a.
unique visitor, Mike Quist of Stone Layer Countertops,.
– Yes. – And I am excited.
Grow With Video Live 2020 since you are gon na be one of the speakers this year at our video clip marketing seminar.
– Thank you.
– We wished to rest down.
and simply share the tale of exactly how you got right here, today, and truly offer some.
ideas on what it'' s like to be a video clip designer and a business owner. – Awesome.
– Thanks for getting on the podcast, today.
– I'' m honored. (Heather laughing).
I understand you'' re all envious. Yes.
– Yes, yes. Well, Mike, you'' ve been a part. of our Believe Media area for a couple of years, now.
– Yeah. – It'' s been remarkable to see this journey and what this has resembled for you, yet for the individuals who are paying attention, allow ' s take it back. -alright.- Where did you begin? Tell us regarding your service, and afterwards we'' ll enter. some pointers in a little.
– First, thanks a lot.
for being so genuine regarding … You guys have actually cared considering that day one. When you had no company caring, you guys appreciated my organization, so, thanks very much. Our trip began really of me trying to determine how to.
usage video clip for my service. You know, I'' m a specialist, I ' ve swung a hammer my entire life, I'' ve built closets and.
countertops, did granite, and all sort of various professions, and I realize whenever I revealed.
my customers at a profession program, I utilized to in fact melt DVDs of before and afters of my project, since I recognized if I left.
that DVD with my client, and I went home and typed up the bid, if they had a chance to see that DVD before they obtained my bid, I would shut every sale, due to the fact that the power of video.And then you translate that. a couple of years later on, and I'' m producing. counter tops with my item that we assisted create and.
develop and create gradually, and I most likely to these various.
trade convention in my regional market, and individuals would see my product and they'' d need to know how to do it, yet I just wanted to do their tasks, so I kind of hid it from them. After that I realized I desired.
to start a training collection, since all these specialists who desired to discover what we did.
and exactly how we created it.I claimed, you understand what, I'' ll educate them, yet. they ' re gon na spend for it. It took me for life to discover. I developed a collection of video clips on DVDs, and I started to market the collection, and people would certainly ask and I'' d state, well, I ' ll provide you the. series, but it ' s$ 2000.
Because my other half would certainly, and. never allow me market it for less than that. She knew just how difficult I serviced it.
I in fact marketed one DVD. series in a pair of years. I got so distressed, due to the fact that I assumed I ' d market an entire number.
I actually put all. We maintained kinda going down that road and I understood YouTube.
was a great platform since leading, I didn'' t have to shed DVDs any longer. I could actually post.
and after that send out a link to a possible customer, and afterwards I realized I was obtaining a great deal of queries from around the country where I didn'' t work. Exactly how can I get you to come do this for me? And I ' m going, I put on ' t go to Wisconsin, yet maybe, I simply didn ' t have a response. We began to actually decrease the road to just how do I get this.
in a nationwide system? Just how do I obtain my item. able to market on a web site? I needed to learn more about a web site, I required to find out regarding electronic cameras, I required to learn more about. media and advertising, which is just how I found you people. I'would actually jog on my treadmill,'I ' d watch Sean ' s video clips, I ' d watch you people, I ' d after that go apply that.I would literally go up to my office and apply what I just.
discovered in that video, and it would certainly relocate the. needle, it would certainly work.
Realizing I had a lot to learn, I simply viewed and. taken in all that web content, and
do you desire me to tell. a story concerning calling Sean? – Yes, certain'! -I hope I ' m dropping the ideal road, yet Sean, I ' ll tell you. This is a professional pointer for.
everybody enjoying this. If you'' re in a service. taking care of individuals, which I think is every service, – Yes. – I had this grandiose concept that I desired to get Sean'' s advice.
on new cam equipment and I was going to fly.
him out to our studio, and he was going to teach me how to utilize this camera tools, and I sent him this.
Only a few minutes? He in fact set up the telephone call, I called him, and the amount of.
info that I discovered, not in a few minutes, since he wound up providing.
me a lot longer that that, '' cause we kinda strike it off. The details he gave.
me made our company over a million dollars. – Wow.
– In a telephone call. – Wow. – That was life-changing. Therefore I resembled, this.
Sean from Believe Media! Then you people had your first occasion, – Yeah, Expand With Video Clip Live.
– And I resembled, exactly how several tickets can I get, you understand? – That'' s amazing.So, you started this firm, you discovered online.
video, YouTube especially. Now, you'' re not running a.
tiny channel now, Mike. Go in advance and tell me about this process of expanding this YouTube channel, and perhaps some of the numbers and statistics that I recognize I'' m excited. concerning to hear, now.- Oh, thanks for asking, 'and I love'extoling it, '
reason it ' s our interest. -Yes. -You make every bit of that development. You function so hard.
, if you ' re a material.. developer, it is a hustle.
I indicate, yes, there'' s networks. that impact up overnight, I wear ' t understand exactly how, however I recognize it ' s a grind, you far better job.
Working really tough is what. Successful people do?
5 or 10,000 subscribers. Our network is now 522,000 subscribers. – Impressive.
– By your occasion, we'' ll be at 600,000 or something. – Outstanding, allow'' s talk concerning.
– I assume we have 100 and. something million sights, I wear '
t recognize exactly how many. we have now, truthfully.
It might even be a couple. hundred million views. – Wow, that ' s remarkable.- It ' s a great deal.
– Yeah, because you ' re in a great particular niche,- Yes.- No, I ' m speaking about you being able to do something. – Oh, with our company.
– With your organization, Mike. – Yes, yes, thanks. Sorry, I missed that round.
– No, and an occasion! Yes, the method that we truly.
off our table, we essentially started at our table and we quickly grew because.
of our exposure on YouTube. Individuals saw me actually making counter tops in my sitting room in my home since it was as well cold in my shop, and we had a fire place in my home, so it would remain warm, and we would instruct individuals these methods and pointers of how we made something, and the cam removed my head, I had my digestive tract aware, and the top quality was awful, but individuals liked it, and I understood quickly if we.
make much better video clip material, even more people watch.If more individuals
see, more people acquire my item. Why not get far better.
at making much better videos? We functioned truly difficult at.
that, we quickly expanded. We currently have more than 30 workers, we have a customer care department, our very own shipping division, we resource and ship all.
of our very own items. We actually got noticed.
by a nationwide firm, among the most significant chemical business that is specializing in silicones and polymers and urethanes, and we captured their attention, due to the fact that they were looking at teaming with some of the finest.
business in the world at the important things they were best at, so they looked for some.
of the most effective business on the planet at Amazon, they searched for them on YouTube, we fit that specific niche in.
I met them and I really didn'' t think we would do anything with this business. I simply satisfied them '' reason you.
I fulfilled him, and we in fact. marketed our business in 2014 for several countless bucks. It altered our life, however I still benefit that.
company as their media guy.We still make video clips,.
and I like this firm, and we'' re actually working.
on so lots of exciting jobs due to the fact that their eyes have been opened up to the power of video clip in.
– Male, that'' s incredible. And'you ' ll be talking, like I said, at Grow With Video Live.
of this new podcast, we'' re distributing 2 tickets
. to our yearly meeting, Expand With Video Live, a $1500 value. – All you need to do to get in.
is ensure you subscribe, leave us an evaluation on Apple Podcast, and afterwards take a screenshot of your testimonial and go to thinkmarketingshow.com for the remainder of the information.
– Let'' s talk about some ways that you have used
video clip. marketing to grow your company. Now, I recognize that you stated already that you were type of scared.
to share your knowledge, however really, you have lead.
Allow'' s speak about that and. – You understand, it'' s the. I was asking prior to I would provide, and so I learned that difficult lesson of you got to offer the details away and then cross you'' re fingers and hope that they support you.
product is what you state it is. Be authentic regarding it, and if you are, and people try it, the net'' s like a picket fence, currently, that individuals look over and provide reviews, and inform Sally what truly.
occurs with your item, so you have to be genuine. We realized the much better that we did that, the a lot more that the needle.
Since of YouTube, relocated. So, YouTube was our.
main emphasis and still is, due to the fact that I like the reality that.
I obtain re-marketing for free.When someone subscribes. and rings the bell, the following time I have actually a.
new video to show them, they get informed. Facebook is our second base, we call him 2nd string. They'' re extremely reliable. I really get a lower client.
acquisition on Facebook than I do YouTube, yet the long-term results.
of YouTube capture up because of that re-marketing. They are a great worth, but they'' re both such a.
low-hanging fruit for us right now.I would really pay.
excessive for a customer when my content was monotonous. When my web content wasn'' t educational enough, I would really shed money.
advertising and marketing that video clip, since inadequate people were interested. Also if you'' re gon na be a service, first, you much better learn. exactly how to utilize the algorithm the method it desires you to, which is paid advertising. When you have a video.
that really kicks off, below'' s a key for your. target market, right now.
When you have a video clip. that truly blows up, it ' s gon na blow up as a paid advertisement, as well. We put a little bit of cash behind it due to the fact that we need extra if it goes natural for us.
eyeballs on that particular video, and we capture new interest, and then we discover exactly how to use the key words and all that things.
– I enjoy that, so primary was enlighten, number 2, you simply touched.
that you were using YouTube, are you making use of various other platforms? I recognize that a big part of.
the video clip marketing approach that you had, was to truly remain focused. Talk concerning what that appears like with the platforms that.
– Yeah, if I tried to strike every system, I'' m not going to be great at any of them. We gear every little thing first to YouTube, and then we recognized the Facebook Lives, when I go real-time, doing a demonstration, or on website, for instance, at the seminar we'' re at right now, in Las Las vega, I ' m at World of Concrete, we'' re doing live demonstrations, and we'' re going live on Facebook.
at this meeting. A small percent of them.
We ' ve gotten 140,000 views the other day on our Facebook Live videos. And I can'' t obtain anybody on regular Facebook to push Like or comment, it'' s like drawing teeth.
formula benefit me so a lot? I put on'' t recognize, yet it moves the needle, so I ' m doing it. -Yeah. Yeah, so staying concentrated. What about various other platforms, right currently? I understand that you spoke about you want to enter various other systems, yet what occurs when that begins?- You understand, we … I recognize Instagram'' s big, we upload points on Instagram, we call it our hygiene.
web content '' root cause of you people, we call it our hero content.
as a result of you guys. We go hero material. When we have health material, we upload on it each and every single day, but it'' s certainly. 3rd or second place to what really functions, as quickly as we … You understand, we'' re publishing on Tik Tok, we understand today Tik.
Tok is low-hanging fruit, yet it'' s all children. We recognize we require to.
time on the various other systems, concerning 80%, 90% of our time.
on YouTube and then Facebook.
– Outstanding. The last idea, which I especially like, due to the fact that I'' m an advertising and marketing addict, is that you'' re actually concentrated on what these video clips are causing. They are complimentary content, yet there'' s purpose behind.
each video, speak about that. – Yeah, we know that.
we'' re gon na have an objective. We choose that goal before we even … Research study prior to you record? We figured, and I learned this.
from enjoying you men, as well, is if you pull individuals away.
from YouTube all the time, it'' s gon na injure you, organically. A whole lot of our video clip web content.
is in that circular batch. I put on'' t care where they
. can be found in that circle, yet it'' s gon na cause the following video, result in the following video clip. I recognize that individuals enjoy.
our video clips for two weeks prior to they see my site. When they visit my web site, I wan na keep them there, yet I'' ve informed them so a lot on YouTube, lead them to the following video, perhaps the exact same concepts,.
different color.Just to reveal
them, choose your fave.
color out of this set, and afterwards boom, I'' ll. bring them to my site. If I always ask them come to my website, you'' re gon na piss off YouTube. – Yeah.
– So, we'' ve discovered how to truly take them.
either to our website or to the following video clip, or if I'' m doing something.
with an influencer, I'' m taking them first and. leading to that influencer. We desire that to be around Whenever we do a collab.
the individual, not us, understanding that it will return later. We constantly have that goal in mind, and after that we'' ve learned hardcore the question of the day, since of you men. It needs to be a genuine concern, but it has actually to be a.
question that creates … I located that people desire.
their viewpoint listened to, so when you ask an opinion question like, hi there guys, do you like it.
much better before I tilted it, or after, allow us know. Choice one, in the past, show them. Choice 2, after. If you show them with text, inquire, and then we really,.
I assume we learned this from you guys, too.We kind it out and boom, there it is. It produces that comment. When you do that, I promise today, that'' s making all the. distinction in our video clips – Male, I love all these little suggestions you'' re giving in the process. And these are the kind of things that we'' re teaching at.
Expand Your Video Live. We'' re gon na go truly in deepness. in these kind of strategies, because we desire organization.
proprietors to succeed. Comprehending just how to make videos is totally various than recognizing how to market those videos, and so component of our goal.
with Grow With Video Live is to share both of those items.
– Awesome. – I'' m excited concerning that. Last inquiry, however, Mike. You are a passionate business proprietor, yet you'' re an artisan. Talk around, just for the target market, what it seemed like getting involved in video. I suggest, certainly you claimed.
you were making video DVDs of your products, yet I mean, you are a star.
in your market, now. You'' re obtaining invited to things, you are speaking into different businesses since of the influence that.
the video clip advertising has had. Speak concerning how that.
really felt as a company owner who is an artisan going.
right into video clip advertising and marketing. – That'' s a great question. You know, we obtain told a great deal, currently, and I wish this doesn'' t. discovered arrogant. People claim you'' re a natural, no, I'' m not. No, I ' m not! I was awful.
I like how Sean programs. his videos, his initial, like, great men, like, he ' s all … -Yeah, that a person.- I ' m like, man, I totally connect to that, since what made me much better was. needing to modify my own videos and going, stopped talking, man! You'' re a pinhead! Because it was tiring, shouting at myself. Since it was dreadful. I worked really tough to get.
better, and better, and much better, and now that we'' ve functioned so hard, you get chances. I check out a quote one time that claimed, it'' s much better to be prepared. for a possibility and not get it, after that to get a chance.
and not be prepared.Because we worked actually tough to get far better and better, and actually, I spent. a great deal of my time, a great deal of my money finding out and going from individuals that I desired to resemble, and from people that were. the very best in their market.
That ' s why we came'bent on you men, that'' s why I ' ve connected.
to you guys like I have, and you people are so.
great with your audience, therefore good with …
I can'' t picture the quantity.
of inquiries you get, so thanks, for listening, and aiding my small company, which currently, isn'' t so tiny any longer. You'' re changing lives. Men, I'' m not earning money for this, I essentially can tell you.
they changed my life. They changed my organization because I learned just how to take that information, apply it in the ways that.
benefited my organization, and after that tested and see what happens. – Wow. Well, Mike, I'' m delighted for you to be at Grow With Video Live.
2020 right here, in Las Las vega, and right now, if you desire.
to declare your two tickets, you can most likely to growwithvideolive.com, yet we have an incredible possibility. You can either win 2 tickets.
by reviewing this podcast, or if you want to obtain.
begun with what we did, which was Video Clip Position Academy, which is what you'' re a part of, you can get two tickets to.
Expand With Video clip Live totally free.
– What?
– Can you believe that? That'' s right now, so you can go and do that right currently.
– It'' s been outstanding to see this journey and what this has actually looked like for you, however for the individuals who are listening, let ' s take it back. And I ' m going, I don ' t go to Wisconsin, however maybe, I simply didn ' t have an answer. I'would in fact jog on my treadmill,'I ' d watch Sean ' s videos, I ' d watch you individuals, I ' d then go apply that.I would essentially go up to my office and use what I simply.
-I wish I ' m going down the right road, but Sean, I ' ll inform you.- Oh, thank you for asking, 'and I love'bragging regarding it, '
cause it ' s our passionInterestThat is a deal that is just lasting for an extremely brief, minimal time, because totally free tickets are not totally free to us, they are free to you.
– No, no. – Thank you for being below today, and I can'' t wait to see you in September. – Keep crushing it, Heather, thanks. – Yay!
– You obtained this. – Many thanks for taking a look at this episode, we hope you obtained a heap of value, and if you haven'' t currently, subscribe right here to the Believe Advertising Show anywhere you'' re listening or watching. – And hey, it would certainly indicate the world to us if you would rank and assess
this show on Apple Podcast.
– As we grow this activity of purpose-driven web content creators, we encourage you to
share it with a buddy, and we'' ll see you in the following episode. (slow-moving beat songs).