why brands must finally ditch toxic stereotypical portrayals of muslims

Why Brands Must Finally Ditch ‘Toxic,’ Stereotypical Portrayals of Muslims

why brands must finally ditch toxic stereotypical portrayals of muslims

Another Ramadan has just begun and for Muslims in Western countries, this is typically the only time of year that brands speak to them—if that. Though Muslims make up a quarter of the global population, and Islam is the world’s fastest-growing religious group, they are routinely underrepresented and excluded by the advertising and marketing industry.