Digital Marketing for Real Estate Agents | 6 Strategies to Grow Your Clients by 2X

By Admin January 13, 2025 How to Do Internet Marketing 0 Comments

property buyers today start their journey of buying a new property with online research they'll look for every piece of information available online before even visiting the property so to cater such modern day buyers and sellers of property digital marketing for real estate agents has become a necessity so I've made this video after analyzing the strategies discussed in various other videos and compiling the knowledge of IID trainers who have years of experience in various domains of digital marketing so check out these five important strategies and also stay till the end of this video as we are going to discuss two important points which you may already know but might have missed out while creating the digital marketing strategy for your real estate agency hi my name is jayadatani and let's get started the first thing you need to do before starting any digital marketing strategy is create a buyer persona for your business a buyer Persona is a detailed description of someone who represents your target audience this person is fictional but is based on detailed research of your existing or your potential customers but you may have a very large set of target audience and they may have various deciding factors so you might have to create multiple buyer personas to represent each set of target audience you have you can give this buyer Persona a name demographic details interest and even behavioral traits you will also have to understand goals pain points and buying pattern of the people while creating such buyer person so such kind of buyer personas will help you design your marketing strategy for each set of customers you want to Target if you want to know more about buyer Persona you can check out a Blog on how to create a a bio Persona and link for the same is in the description below creative and effective lead magnet imagine a client walking into your office who is interested in investing two to three crore rupees in a project you deal with so you provide them with all the information they require and they say you that they'll get back to you in few days what do you do next of course you ask for their contact details right so when someone comes to your website to get to know the details about the property you deal in isn't it obvious that you should get their contact details and for this you have to set up something called as lead magnet lead magnet in simple terms is something that a visitor on your website will get for free in exchange of their name number and email ID as a real estate agent you can have various lead magnets but let me suggest few lead magnets that will work out best for you firstly you can give a virtual tour of the new property in your area to people who are interested in investing some extra money in real estate secondly you can also offer a free evaluation of how much a property can cost to people who are looking to sell their property brochures and site visit can also be a effective lead magnet as people who are interested in genuinely buying the property would love to have a site visit and check out the demo flat you can also have a database on your website which says properties for sale by the way if you are learning something interesting out of this video do hit the like button so YouTube can suggest this video to other real estate agents like you focus on paid when it comes to paid ads for real estate business you don't have to restrict yourself to just one platform you can run ads not just on Facebook and Instagram but also on Google Search and display ads but there are two important things that you have to remember while running ads for your real estate agency firstly you should run ads on General keywords like 2bhk Flats three bhk flats or farm houses but you also have to run ads on location based and Project Specific for example lodha group Twin Tower or hiranandani power Lake project and secondly stay away from ctas like buy now because no one is going to buy a property just by looking a ad rather you can try out ctas like call now for more details or inquire now or set up a free site visit CRM customer relationship management the long sales cycle in real estate industry makes it very important to constantly stay in touch with your potential customers and CRM tools help you do this very effectively CRM tools allows you to store data like name requirement of properties number of bedroom budget and various other such details about the properties and buyers and sellers you are dealing with this data can be extremely useful let's say you have a property to sell in one of the most high demanding localities of your area all you have to do is apply some filters like budget location preference number of bedroom preference on the database you have of your potential customers then the CRM tool will help you generate a list of potential buyers who might be interested in buying such kind of a property and then you can send them an email or a WhatsApp message with the details of the property and ask them if they are interested in a free site visit or want to know more about the property CRM tools like Zoho and HubSpot have specially designed tools for real estate agents and property dealers to manage such kind of data and customer base make the most out of the Real Estate websites there are thousands of real estate property websites online like magicbricks.com and 99acres.com where people can register as buyers and sellers depending on your country and location there might be many other websites in your country which you can find easily through Google now these websites are mainly made to remove the middlemen from the real estate industry but you can use them for your benefit us real estate agent can register on such websites as a buyer or a seller and then analyze the properties that are listed on such websites after which the properties and buyers you are interested in you can contact them personally and Pitch your services but you have to be very creative and add some value to them only then they will consider your services over such listing websites you can offer them extra free services like consultation for loan procedure or even help them with the name and property transfer of their deals side note if you enjoy such tips and strategies around digital marketing do subscribe to our Channel as we regularly post content around the same real estate business has a very big ticket price so the decision making process will be very long and will include multiple people so you have to be prepared to answer all the queries from your potential customers and because of such high ticket price the sales cycle of real estate business is very long so your marketing communication and remarketing efforts should be at place this will help you stay in the minds of your investors and potential customers for a very long time probably even for a couple of years to get the deal but whatever money you put in marketing consider it as an investment because over time marketing will give you very good returns till then if you enjoyed the video do hit the like button and subscribe to our channel for more such amazing content [Music]