How To Start A Digital Marketing Agency In 2024 With NO EXPERIENCE!
I want to show you how to start a digital
marketing agency and go from zero to ten thousand dollars per month even if you have no
marketing experience no Tech skills no money to get started and without investing into some
997 dollar course seriously guys you do not need to invest in one of these paid programs in
order to start your own digital marketing agency all right you can go through and get started
and actually scale up to ten thousand dollars per month with 100 free content I know that
because I've had a number of members watching my channel right here off of the free videos
that I post on YouTube get to ten thousand dollars per month and to top that if you guys
smash the like button hang around with me here to the end of this video I'll actually hook
you guys up with a 100 free course it's going to walk you through everything step by step in
more detail with the exact sales templates the sales scripts how to go through and get clients
fulfilled for clients everything step by step now in this video what I want to do is I want
to show you guys a few free ways to get your first clients and then how to fulfill for those
clients and how to fulfill for those clients at scale and know that you're going to get results
for those clients every single time even if you have no existing marketing experience now I
know that's a bold statement to say but I like to leverage systems and software so you remove a
lot of the human error when you're going through and setting these things up because if we're
relying on systems and software then you can consistently get results time and time again now
if you guys are brand new here the channel my name is Jason wardrop back in 2015 I started my own
digital marketing agency I was working with real estate professionals I scaled that business from
zero to over 15 000 paying clients and then in 2021 I actually exited that business and I am now
here on YouTube to share with you guys everything that worked so if you're looking to start your
own social media marketing agency you can do so without all of the trial and error that I went
through that I can just give you guys the shortcut to getting clients fulfilling for those clients
and actually scaling that business in a successful way all right now let's just really quick break
down the digital marketing agency business in a nutshell and then we'll show you guys some free
ways to get your first clients how to fulfill for those clients I'm going to actually jump on
my computer show you guys exactly where to click what softwares to use everything step by step all
right so first of all the business in a nutshell what we're doing is we're helping small
local business owners I helped real estate professionals this works for any industry though
you can work with Dennis chiropractors massage therapists really whatever you want to go through
and connect with and then what we're going to do is we're going to help them with their marketing
basically we're going to help them get more leads get more clients because at the end of the day we
just want to help them make more money and then for these marketing services that we're providing
we are going to charge them anywhere between 300 to 500 per month now wait you're probably thinking
well Jason normally people say charge fifteen to two thousand dollars per month for this digital
marketing agency and with that you only need five to six clients to make ten thousand dollars per
month and you're right most of the online gurus say that but also most of the online gurus are
not actually doing this they went through they made ten thousand dollars per month once and
now they're just coaching people which is a much easier business model they didn't actually go
through the day-to-day grind like you're going to be going through all right because when I went
through and I got started I tried that model I tried charging fifteen hundred to two thousand
dollars per month and I had some success initially and I scaled the business but then guess what
happened those small local business owners cannot afford 1500 to 2 000 per month month in and month
out so you get a client on and two to three months later they cancel all right so what we want to do
is we want to leverage software and systems and so we can scale our business and remove ourselves
from spending tons of hours and hours in the business and we can leverage all the Fulfillment
with these simple services that we can set up once that take about five minutes to set up and then we
get paid three to five hundred dollars per month on a monthly ongoing basis and guess what three to
five hundred dollars per month is something these small business owners can actually afford and
you can afford it too because we're leveraging software we're not selling your time as a service
all right so that is the best thing about the way I teach it and show and how I've actually gone
through and built my own business all right now I'm going to share with you guys a few free ways
to go through and get clients right here but like I said I've got dozens of other ways to go and
get clients things that I've actually personally used not just theoretical things that people talk
about on YouTube because they're click bait and they get people to actually click but things I've
actually done that really work okay so like I said if you guys stick around with me here to the end
this video smash the like button I'll share with you guys that free course that's going to show you
guys everything step by step so the very first way that I recommend if you've decided to go through
and start your own marketing agency is you have to let people know just because you committed in
your mind doesn't mean that other people know and so other other people are willing to help you
but they have to know what you're doing so the first thing I like to do is post on social media
whether that's Facebook or Instagram wherever you have some friends collected and say hey look I'm
starting my own marketing agency I'm going to be working with real estate professionals if you
know any real estate professionals would love to jump on a call and help them out and honestly
this works for any industry but I like the real estate industry because literally everyone knows
a realtor and if you don't know a realtor honestly if you just go talk to the next person that
you see and ask them if they know realtor and I guarantee you they are going to know a realtor
just because there's so many realtors in the world all right and so that's the first thing is go
through and post on social media let people know and honestly that takes like two minutes to
do and so now what we're going to do is Leverage The Next Step which is also leveraging social
media and that is Facebook groups and Linkedin groups and that's how I got started and I have a
podcast when I interview a ton of other successful social media marketing agency owners and I say
you know if you were to start all over again what would you do to get your first clients and
I would say 90 of them responded with I would start leveraging Facebook groups because guys
these Facebook groups also LinkedIn groups they are gold mines because let's say you're working
with real estate professionals like me well there are Facebook groups with thousands or tens of
thousands of real estate professionals inside of these groups so if you want to connect with real
estate professionals there's not a better place to go and connect with them right and then also
inside of my free course I have literally the copy and paste posts that we go through impulse inside
of these Facebook groups to get people basically saying yes I'm interested let's connect and then
on top of that I like to go through and make some posts they're not going to be spammy because if
you do a Spam post then what happens is they ban you they kick you out of the group and it's not
going to work anyway right but once you're in the group you have access to the members list of
that group and so I start going adding members um as friends in that group because now I start
adding them as members and you can actually put them in a customized friends list on Facebook
so now you're adding all these friends and let's say we'll continue with the real estate example
because that's where the industry that I was in you could say these are my real estate friends
and you start adding them to this list so now when you make posts on your timeline you can
say hey I don't want everyone to see this post I only want my real estate friends to see this
post and so now when you're talking about your marketing business you're not having to spam your
grandma your high school friends you know your high school girlfriend or boyfriend or whoever it
was right you could just show these posts to those friends and then also you can drop in their
DMS and start conversations and start these engagements to start the conversation to see hey
do they need help with their marketing which a lot of these small business owners they do they all
can use more leads they all can use more business more sales more money at the end of the day all
right now just like this online approach there's also offline approaches very similar and this is
basically going to networking groups but that are not online but are also offline now I know a lot
of people watching this might be thinking well Jeff Jason I don't want to talk to somebody face
to face I just want to be on a computer and that's totally fine we have so many ways you can just go
through hide behind your computer and get clients as well but if you're a person that is like more
social and want to be out meeting people there are groups like BNI I remember when I first started I
went to a BNI networking event and what that is is basically you have a city and it has one of each
industry of a small local business owner so let's say it's got one real estate agent one mortgage
broker one electrician one dentist one plumber that then can go and give referrals to each other
so what happens when you go to these groups is you can jump on a list to go and present your business
so now you're going through and presenting your business to all of these other business owners
and guess what people that are business owners are friends with other business owners it's kind of
like people that are interested in basketball are friends with other people that enjoy basketball
right and so the cool thing is now you have this network of people that you're pitching your
services to you're telling them about what you do how you can help them and not only do you have
a room full of that the your ideal clients but also they can go through and tell their friends
about what you do and there's other networking groups there's a site actually called meetup.com
they have all types of meetups for all different things but there's a lot of business meetups on
that site and you can go jump in there see when the next one is your close in your local area and
jump in and start networking with all those small local business owners so those are two great
ways to kind of get like a mass exposure to a lot of people just by going through and showing
up now this third one this isn't for like more of the instant results but this is more for the long
term game and I've told a lot of other marketing agency owners to do this and now that they've been
in the game for a year or even more it has been absolutely game changer for them and that is going
through and starting a YouTube channel and no you do not need hundreds or thousands of subscribers
on your YouTube channel to have success with it this is actually how I started my YouTube channel
if you go back in the archive of my old videos it was all about real estate marketing and real
estate agents and real estate leads and then all of a sudden all these marketing agency owners
started following me because I was actually building it I was not just talking about it I
was actually doing what I was talking about right and so what you want to do is just post like one
video a week and talk about how to go through and Market your business or how to generate more leads
or how to go through and leverage Facebook or Tick Tock and so you've got a variety of different
types of content that you can make but then people are going to slowly start finding your
videos and finding and watching them and then thinking man I gotta go if work with so and so
to help have them help me grow my business and like I said I've told a bunch of people to go
through and do this and even with a few hundred or even a couple thousand of subscribers on their
YouTube channel I've had people come back and tell me hey look I'm at 20 30 40 even 50 000 per month
just because of YouTube because they might not have a lot of subscribers they might not have
a lot of views on those YouTube videos but if you're going through and making a video of how
to run Facebook ads for dentists it's probably not going to have a lot of views but every single
person that watches that video is more than likely going to be a dentist that is highly interested
in actually going through and running Facebook ads and getting help growing their business
so those are three simple ways to go through and get started and start getting clients with
absolutely no money and like I said in my course I have several other ways to go through and actually
get clients plus I have sales scripts of how to go through and set up payments take the payments
and get them paying you on a monthly recurring basis and that is the beauty of this model is that
you make a sale once and it's not just a one-time sale they're going to be paying you on a monthly
ongoing basis so every single month you can stack on that Revenue now let's talk about the next
part which is how to actually fulfill for those clients so you know that they're getting results
now like I said if we're going to be charging only 300 to 500 per month I don't want to be doing
SEO or search engine optimization and spending hours on a client account or running Facebook
ads and once again spending hours on a client account I want to leverage simple systems that I
can set up once takes about five minutes to do and then the AI or the software is going to be doing
everything on a monthly ongoing basis for pretty much all the Fulfillment and so the cool thing
about this is it creates semi-passive income now it's not completely passive because obviously
if you have a client that has questions you need to go through and answer those questions
and help them out if something's going on but if we're relying on software and systems just
like this and it takes about five minutes to set up then it's pretty passive there's not a ton of
ongoing fulfillment and so that's where you can really scale your business and bring on hundreds
or even thousands of clients just like I did with my own business all right now this first one I'm
going to jump onto my computer and actually show you guys the setup here all right so for this
example we're going to say that we were going to work with plumbers in Dallas Texas now I want
to go through a simple scenario with you guys of how a prospective client is going to actually
find a plumber so let's say I'm in need of a plumber for my house what I'm going to do is I'm
going to type in plumbers and then whatever City that I live in right and then what happens is
Google pulls up the local plumber so you got public service plumbers Cody and Sons Plumbing
Tribeca Plumbing and what I probably will do is start calling these plumbers and I'll start
calling this one and if they don't answer I'll call this one if they don't answer I'll call this
one and so what happens is a lot of these plumbers actually 62 percent of calls of these small local
business owners go unanswered because they're busy and so if they're going to call this person and
then they don't don't pick up so they're going to call this next person every single time a plumber
goes and performs an appointment at someone's house they're probably gonna be making two to
three hundred dollars per appointment right so if they're missing out on this Potential Prospect
that needs help with their home with plumbing then they're potentially missing out on two to three
hundred dollars every single time that happens and over the course of a month it probably happens
like a dozen times or even more and so what we're going to do is we're going to set them up with
a simple service literally takes one minute to set up that is called Auto Miss call text back so
what happens is if I go through and call public service plumbers right here and they don't pick up
because 62 percent of calls go unanswered what's going to happen is they're going to actually
automatically send that Potential Prospect a text message that says hey sorry I missed your
call how can I help you and then that saves the deal and they're less likely to go through and
call the next person because now they've actually made contact with public service plumbers right
here so what we do is we actually use a simple software we're going to come over here to this
launch pad and we're just going to click connect on their Google business account basically all
they have to do is just sign into their Google business account it's basically like signing a
Gmail put in your email putting your password and that's it now you can see we've already done that
so we've got the green check mark and then once that's connected it's going to read the software
is going to read their entire profile right here and so they're going to see what phone numbers
right there and then anytime somebody calls that phone number all we have to do is click on
settings come down here to enable Miss call text back and click save so every single time somebody
calls and the person does the local business owner does not pick up it's going to say hi this is
location name is basically their business name where you could fill in whatever you want right
there I saw that we just missed your call how can I help and what that took literally less than two
minutes to go through and set up and that is going to work every single time somebody calls for an
ongoing basis there's no monthly fulfillment or anything else like that that you have to do which
is amazing I love simple services that can provide massive value that don't require a ton of my
time and effort and energy on a monthly ongoing basis and then when the person when the Potential
Prospect responds this text message it goes into what is called a Unified Inbox which is already
pre-built into the software you don't have to set anything up here let me just zoom out here real
quick and so this is a Unified Inbox and the cool thing is there's a mobile app to the software
that comes as a bonus just for free that you can go through and have your local business owner
respond to all of these clients that are texting in emailing it or whatever on their mobile
phone as well it's like if you're a plumber and you're out and about and you get a message
you can then look and then respond super quick right and so the cool thing about this Unified
Inbox is this collects all emails text messages phone calls you can see even reviews right here uh
Facebook messages Instagram DMS and so no matter where your your local business owners clients are
trying to get in contact with them it all funnels into this one simple location so they are a lot
like a lot less likely to miss a message and so they're never going to miss another message and
so they're going to save a lot of potential deals that are coming in this is absolutely crucial guys
another massive value add with no additional setup on your end and so you don't have to worry about
hey I don't have the marketing experience I don't have the tech skills it's already pre-built
in the software you don't have to do anything which leads me into the next simple service that
also takes about two minutes to set up and it's basically already done because we've already
connected the Google account you can see right here is online reviews so if we come back over
here to this Google Search right over here you see we've got public service plumbers Cody and Sons
Plumbing Tribeca Plumbing the reason why they're showing up first and even though we can click on
more businesses and there's going to be a ton more local plumbers in the Dallas Texas area is because
they have more reviews and more five star reviews that Google is basically saying hey this is
a credible company we want to show them first before anyone else and the truth is most people
after they work with a plumber or a dentist or a chiropractor the first thing on their mind
is not to go leave a five-star review on this person's profile right and just for the haters
watching this because I hear this all the time these are not fake reviews this is somebody that
recently worked with public service plumbers that we're going to send a review request to leave a
review and you might be thinking well Jason well if it's not a five-star review well that also
incentivize the business owner that much more to perform an amazing service okay and so you
can see why these are rated so high because got 361 reviews 1.2 000 195.
That's amazing so that's
another thing to the software because we have the Google business profile already connected here
all you have to do is come over here to settings you go to reputation management which is
another name for online reviews because you're managing the reputation and you see this
review link because their Google business profile is already connected you just click generate
link and then you click save all right and then from here you can click Send review requests
and put in their name or their email or phone and there's actually ways that you can go through
and automate these review requests as well and so now once somebody works with a plumber or they
leave the dentist office or they just got done work with the real estate agent or chiropractor
or whatever it is they can go through and send a review request and then you can see right
here you can have a custom message that's then going to send a link to this review write
a review link so it's going to be super simple for them to click on go write a a review leave
a five star review so you're going to get more reviews more five star reviews have happier
customers and then because they're showing up and the top three of Google right here they're
going to get more business because more people are going to be coming back to go through and
work with them you see how cool that is these are just super simple software solutions that
we're implementing without having to do hardly any extra work okay now another one that we can
go through and Leverage is something called a chat widget right and so what a chat widget is
it's a little bottom right hand corner which basically if someone goes to your website you just
go through and have a little chat widget they can go and grab their name their phone number and ask
a question so you can either go through if they already have a website connect the chat widget
right here or if they don't have a website you can leverage the software to easily set up a new
website for their business owner okay so basically come over here say Hey you need a website let's
get a professional nice looking website done for you we click on new website go to template Library
we've got dozens of amazing really professional websites and I say we it's not my software but
this is these are this is exact software that I use let's say you're working with the gym owner
so we're just going to click on select right here looks beautiful we're just going to click continue
we're going to say okay let's get this template right here and I want to show you guys this
little chat widget because this is extremely powerful that then when you're collecting more
leads from this business owner's website you're going to have a lot of automations triggered from
this as well okay so here is the template right here we just click on that you can see all the
pages already pre-built so if you just click on this open it up so we can just see what the page
looks like you can see it's just your standard website you go through switching a few images some
contact information different things like that but you see it does not have this little chat widget
so all you have to do is come over here click on settings and then just hit enable chat widget it's
as simple as that so we click save and now we go back out on this website let's check this out
and now it's got a little chat widget how cool is that so they click on this right here they put
in their name their phone number type in a little message for their question hit send and then that
also is going to go into the Unified Inbox it's going to create a new lead a new contact which
is going to also boost the number of leads that your your client is getting from their main
website because a typical website like this it converts less than one percent of people
visiting the website into actual leads whereas if you have this little chat widget this little
pop-up this boosts the number of leads you get from your website dramatically and then also not
only leads but you're starting a conversation that your local business owner client can respond to
from their mobile phone or within the Unified Inbox over here I mean how cool is this and guys
like I said all these things they take about 5-10 minutes to set up all of these and then you don't
have to do anything on an ongoing basis to this website or this chat widget is there forever
you don't have to do anything else for that now the last thing that I'm going to show you guys
because um there's probably there's so many other things if you guys look over here on the software
so many other things Facebook ads reporting sites um automations all this cool stuff payments
uh but I cover all of that in that free online course show you guys step by step what to
offer how to set it up all everything A to Z but let's talk a little bit about automations
the cool thing about these automations and there's these pre-built automations that
you can go through and use for your clients and so guess what you don't have to worry about oh
I don't have marketing experience I don't have Tech skills I don't know what to say I don't know
what to do here because it's already pre-built and done for you guys okay so if we come over here to
create workflow and then what we're going to do is this one is called The Fast Five because there
are studies that were done by MIT and Harvard some very smart people that showed that if you do
not connect with a new lead within the first five minutes then your chance of actually closing that
lead drop by over 80 percent so if you get a new lead from your website and you're a plumber and
you're busy fixing a toilet or something and you don't have time to go in and connect with them
right away or you get a new lead from any other source you know you're kind of host right where if
you have this fast five in place it goes through and it creates an opportunity automatically in the
system automatically sends an email automatically sends a text waits for two minutes did they
reply no they didn't reply automatically give that person a phone call did they answer the
phone call no okay drop a voicemail whereas if they did reply you say okay was the reply positive
we're using AI machine learn which is so cool here guys was reply yup positive yes okay send them
a booking link was a positive no okay let's send an intern notification to a team member let them
know we need to go through and connect with them right now guys there's so much more that we can
go through and show and do is how to fulfill for these clients how to scale your business how to go
to ten thousand dollars per month and even scale beyond that like I said if you guys want that
free course go ahead smash the like button and uh drop a comment down below I'll share with you
the private link but also I'll hook you guys up um in the description as well as in the top
comment I'll throw in that 100 free course and no there's not it's not behind any paywall
it's not going through a webinar to sell you some thousand dollar program anything like that it's a
hundred percent free I'll get you hooked up with a free extended trial to the software it's a 30-day
trial you can literally get everything set up get your first clients in the first 30 days before you
even have to pay for the software which is so cool right whereas if you go to the main website of the
software it's normally a 14 day free trial right so I just want to hook you guys up I want to
give back and help you guys out as much as possible so with that said hope you found this
video helpful and I will see you in the next one
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