Using an email mailing list is a powerful way to stay in touch with a large customer base and promote your business. There are so many different ways to use email promoting that it can be overwhelming. Read further to gain some understanding about the many benefits email promoting can bring to your business.
You don’t want to send marketing emails to people who haven’t asked for them. Your emails may be marked as spam by people who are not interested in receiving them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Construct your email so that it sounds personal. Just like any other marketing, those who get them will buy more from you if they feel like they know you. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Design your email around a single specific message. Do not let your customers get annoyed or bored by your content. Keep your messages on topic, of reasonable length, and interesting to read. This will attract more readers which will translate to more customers. People like things to be simple.
Always proofread emails that you send. You need to make sure all emails and newsletters are correct. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Test links that you include in your email to be sure they are working.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. Using email promoting in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. In fact, referral programs are great in growing both your customer base and email base.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Limit your email communications to once a week. Most customers receive lots of messages per day and don’t have time to read them all. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
For maximum effect, it is advisable to offer many options to your marketing with email customers. Allows your subscribers to select the number of messages that they would like to get, and the amount of information that they want to disclose to you. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Create a free email address and post it publicly online; the spam should appear quickly. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. Your brand’s credibility will be boosted if you separate yourself from spammers.
Try mixing up the format to engage readers more. If you send out regular emails in HTML, consider doing them in just plain text format every now and then. When done judiciously, it can make your customers feel a personal connection to you and your products.
On your sign-up page, give your customers the option of providing their first name. Having their name to reference makes any further communication you have with them more personal and more likely to catch their attention. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. You want to impress them with something intelligent to say, not seem like a heartless being that just wants to suck money out of them. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.
Run tests to determine how your messages look on various email clients, including mobile clients. Test your design across as many platforms as possible once you are happy with how it looks on your computer. A message’s appearance can vary widely depending on if you are using Hotmail, Gmail, or even the type of device being used.
An accusation of spamming can be disastrous to a company or website, so be sure to include a confirmation step when you set up the procedure for opting into the email list. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. New subscribers will like that you are taking the time to protect them from spam. It also gives you a defense should you be accused of spamming down the line.
Use social networks like Facebook, YouTube, and Twitter along with your email efforts. This will allow your customers to pass your information along to their friends, and you can add new people to your email list when you engage social networking visitors and pique their interest.
As we had said before e-mail marketing is one of the best ways you can reach out to your customers and get more customers in the process. What you have learned from this article will help you get the most from your marketing via email campaign.